:root {
  --paper: #f8fafc;
  --ink: #162033;
  --muted: #5f6f82;
  --line: #dbe5ee;
  --white: #ffffff;
  --teal: #0f766e;
  --blue: #2563eb;
  --rust: #e05f46;
  --gold: #d49521;
  --charcoal: #17212f;
  --mist: #eef7f5;
  --sky: #eef5ff;
  --warm: #fff5ed;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

a {
  color: inherit;
  text-decoration: none;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px clamp(20px, 5vw, 72px);
  background: rgba(248, 250, 252, 0.92);
  border-bottom: 1px solid rgba(219, 229, 238, 0.9);
  backdrop-filter: blur(14px);
}

.brand-group {
  display: inline-flex;
  align-items: center;
  gap: 12px;
}

.social-icons {
  display: inline-flex;
  align-items: center;
  gap: 10px;
}

.social-link {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  padding: 4px;
  border: 1px solid rgba(101, 114, 127, 0.18);
  border-radius: 50%;
  background: var(--white);
  box-shadow: 0 4px 14px rgba(35, 49, 61, 0.08);
  transition: transform 160ms ease, border-color 160ms ease, box-shadow 160ms ease;
}

.social-link:hover,
.social-link:focus-visible {
  border-color: rgba(37, 99, 235, 0.36);
  box-shadow: 0 6px 18px rgba(35, 49, 61, 0.14);
  transform: translateY(-1px);
}

.social-link img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
}

.instagram-link,
.facebook-link {
  border-radius: 50%;
}

.instagram-link {
  position: relative;
  padding: 0;
  border: 0;
  background:
    radial-gradient(circle at 30% 107%, #fdf497 0%, #fdf497 6%, #fd5949 45%, #d6249f 62%, #285aeb 100%);
}

.instagram-camera {
  position: relative;
  display: block;
  width: 24px;
  height: 24px;
  border: 3px solid #fff;
  border-radius: 8px;
}

.instagram-camera::after {
  position: absolute;
  top: 4px;
  right: 4px;
  width: 4px;
  height: 4px;
  content: "";
  background: #fff;
  border-radius: 50%;
}

.instagram-lens {
  position: absolute;
  top: 50%;
  left: 50%;
  width: 9px;
  height: 9px;
  border: 3px solid #fff;
  border-radius: 50%;
  transform: translate(-50%, -50%);
}

nav {
  display: flex;
  gap: 18px;
  color: var(--muted);
  font-size: 14px;
  font-weight: 700;
}

.hero {
  display: grid;
  grid-template-columns: minmax(280px, 430px) minmax(0, 1fr);
  gap: clamp(32px, 6vw, 72px);
  min-height: min(760px, calc(100vh - 72px));
  align-items: center;
  padding: clamp(32px, 6vw, 72px);
}

.hero-media {
  min-height: 560px;
  border-radius: 8px;
  background: var(--charcoal);
  overflow: hidden;
}

.hero-media img {
  display: block;
  width: 100%;
  min-height: 560px;
  object-fit: cover;
  object-position: 56% 42%;
}

.hero-copy {
  max-width: 780px;
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--teal);
  font-size: 14px;
  font-weight: 900;
  letter-spacing: 0;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  margin-bottom: 24px;
  font-size: clamp(40px, 4.6vw, 58px);
  line-height: 1.06;
  letter-spacing: 0;
}

h2 {
  margin-bottom: 14px;
  font-size: clamp(30px, 4vw, 48px);
  line-height: 1.08;
  letter-spacing: 0;
}

h3 {
  margin-bottom: 12px;
  font-size: 23px;
  letter-spacing: 0;
}

.lead,
.section-heading p,
.split p,
article p,
.contact p {
  color: var(--muted);
  font-size: 18px;
  line-height: 1.55;
}

.actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 34px;
}

.button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  padding: 13px 20px;
  border-radius: 8px;
  font-weight: 900;
}

.primary {
  background: var(--charcoal);
  color: var(--white);
}

.secondary {
  border: 1px solid var(--line);
  background: var(--white);
}

.section {
  padding: clamp(48px, 7vw, 88px) clamp(20px, 5vw, 72px);
  border-top: 1px solid rgba(217, 226, 236, 0.9);
}

.section-heading {
  max-width: 760px;
  margin-bottom: 34px;
}

.compact {
  max-width: 680px;
}

.metric-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 14px;
}

.metric-card,
.platform-card,
.example-card,
.partner-grid article,
.proof-card {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--white);
}

.metric-card {
  padding: 20px;
  box-shadow: 0 14px 36px rgba(22, 32, 51, 0.05);
}

.metric-card span {
  display: block;
  margin-bottom: 16px;
  color: var(--muted);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.metric-card strong {
  display: block;
  margin-bottom: 6px;
  font-size: 36px;
  line-height: 1;
}

.metric-card em {
  color: var(--blue);
  font-style: normal;
  font-weight: 900;
}

.platform-section {
  background: var(--sky);
}

.platform-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.platform-card {
  padding: 26px;
}

.platform-card-header {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  margin-bottom: 22px;
}

.platform-card-header h3 {
  margin-bottom: 0;
}

.platform-card-header span {
  color: var(--blue);
  font-weight: 900;
}

.platform-stat-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
}

.platform-stat-list div {
  padding: 14px;
  border-radius: 8px;
  background: var(--mist);
}

.platform-stat-list span,
.platform-stat-list em {
  display: block;
  color: var(--muted);
  font-size: 12px;
  font-style: normal;
  font-weight: 900;
  text-transform: uppercase;
}

.platform-stat-list strong {
  display: block;
  margin: 4px 0;
  font-size: 25px;
}

.platform-stat-list em {
  color: var(--blue);
  text-transform: none;
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 0.8fr);
  gap: clamp(28px, 5vw, 64px);
  align-items: center;
  background: var(--white);
}

.audience-list {
  display: grid;
  gap: 14px;
  margin: 28px 0 0;
  padding: 0;
  list-style: none;
}

.audience-list li {
  padding: 18px 20px;
  border-left: 5px solid var(--rust);
  background: var(--warm);
  font-size: 18px;
  font-weight: 750;
}

.proof-card {
  padding: 16px;
}

.proof-card img {
  display: block;
  width: 100%;
  border-radius: 6px;
}

.proof-card p {
  margin: 14px 4px 0;
  font-size: 14px;
}

.examples-section {
  background: linear-gradient(180deg, var(--white) 0%, var(--sky) 100%);
}

.examples-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 14px;
}

.example-card {
  display: flex;
  min-width: 0;
  overflow: hidden;
  flex-direction: column;
  box-shadow: 0 16px 36px rgba(22, 32, 51, 0.07);
  transition: transform 160ms ease, border-color 160ms ease, box-shadow 160ms ease;
}

.example-card:hover {
  border-color: rgba(37, 99, 235, 0.38);
  box-shadow: 0 20px 46px rgba(22, 32, 51, 0.11);
  transform: translateY(-2px);
}

.example-media {
  position: relative;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  background: var(--charcoal);
}

.example-media img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.example-placeholder {
  display: grid;
  height: 100%;
  place-items: center;
  color: rgba(255, 255, 255, 0.82);
  font-size: 42px;
  font-weight: 900;
}

.instagram-badge {
  position: absolute;
  right: 10px;
  bottom: 10px;
  display: grid;
  width: 34px;
  height: 34px;
  place-items: center;
  border: 1px solid rgba(255, 255, 255, 0.62);
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.94);
  box-shadow: 0 8px 20px rgba(16, 24, 32, 0.22);
}

.instagram-badge img {
  display: block;
  width: 23px;
  height: 23px;
  object-fit: contain;
}

.example-copy {
  padding: 16px 18px 18px;
}

.example-copy h3 {
  margin-bottom: 0;
  font-size: 19px;
}

.example-copy p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.45;
}

.partner-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

.partner-grid article {
  padding: 28px;
  box-shadow: 0 14px 34px rgba(22, 32, 51, 0.05);
}

.contact {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 0.7fr);
  align-items: start;
  gap: 28px;
  margin: clamp(24px, 5vw, 72px);
  padding: clamp(34px, 6vw, 62px);
  border-radius: 8px;
  background: var(--charcoal);
  color: var(--white);
}

.contact h2 {
  max-width: 820px;
  margin-bottom: 16px;
}

.contact p {
  color: #b9c6d1;
}

.contact .eyebrow {
  color: #76d4c9;
}

.text-link {
  color: #76d4c9;
  font-weight: 900;
  text-decoration: underline;
  text-underline-offset: 4px;
}

.contact-form {
  display: grid;
  gap: 14px;
  padding: 22px;
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.06);
}

.contact-form label {
  display: grid;
  gap: 7px;
}

.contact-form span {
  color: #d6e1e8;
  font-size: 13px;
  font-weight: 900;
}

.contact-form input,
.contact-form textarea {
  width: 100%;
  border: 1px solid rgba(255, 255, 255, 0.22);
  border-radius: 8px;
  padding: 12px 13px;
  background: rgba(255, 255, 255, 0.96);
  color: var(--ink);
  font: inherit;
}

.contact-form textarea {
  resize: vertical;
}

.contact-form .button {
  border: 0;
  cursor: pointer;
}

footer {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 20px;
  padding: 28px clamp(20px, 5vw, 72px);
  color: var(--muted);
  font-size: 14px;
}

.back-to-top {
  color: var(--teal);
  font-weight: 900;
}

@media (max-width: 980px) {
  .hero,
  .split,
  .partner-grid {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: auto;
  }

  .hero-media,
  .hero-media img {
    min-height: 430px;
  }

  .metric-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .platform-grid {
    grid-template-columns: 1fr;
  }

  .examples-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .contact {
    align-items: flex-start;
    grid-template-columns: 1fr;
  }
}

@media (max-width: 680px) {
  .site-header {
    align-items: flex-start;
    flex-direction: column;
    gap: 14px;
  }

  nav {
    width: 100%;
    justify-content: space-between;
    gap: 10px;
    font-size: 13px;
  }

  .hero {
    padding: 28px 20px 48px;
  }

  .metric-grid {
    grid-template-columns: 1fr;
  }

  .platform-stat-list {
    grid-template-columns: 1fr;
  }

  .examples-grid {
    grid-template-columns: 1fr;
  }

  .actions,
  .button {
    width: 100%;
  }

  footer {
    flex-direction: column;
  }
}